What those trying to aggressively market an ever more “exotic sex life” fail to realize is that sexual preferences aren’t shaped by artifice. Buying a leather slapper won’t suddenly give you a penchant for spanking—and let’s face it, if you were really into the idea in the first place, you probably would have gone DIY and just picked up a hairbrush long before now. Making people feel shitty about their vanilla-ness is mainly a capitalist calculation. As any marketing exec knows, the moment people become satisfied is the moment they stop buying stuff.